Story By: Anastasia Smirnova, Sub-Editor: Joseph Golder, Agency: Newsflash
A Russian furniture maker has apologized for releasing an advert deemed “racist” as it compared different shades of leather with the skin colors of different races.
The advert from furniture manufacturer Home Collection furniture provoked a backlash as it featured women of different skin color posing alongside different shades of leather.
After reportedly receiving dozens of angry comments regarding the advert, which was reportedly branded ‘racist’ by netizens, the company’s brand manager Vasilisa Karpukhina, whose age is not reported, made a statement saying that those in charge of the campaign will “get a talk”.
She added: “Yes, we will implement the necessary measures and will not allow the same mistakes in the future.”
In addition, Home Collection have already deleted the photo from social media and all their online platforms.
Karpukhina failed to explain whose idea it was to launch and execute such a bizarre campaign.
Local media that the campaign was initially released in 2018 but it did not cause a stir back then.
The recent release of the same photo took place in late January 2020 and did not go unnoticed.
The photo was reportedly shared on a popular Russian Telegram channel ‘Ruthless PR’ but their post was deleted soon after its initial publication.
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