Sophisticated China Lego Copycat Exposed After Cop Raid

Story ByAlex CopeSub EditorJoseph GolderAgencyAsia Wire Report

These are shocking images taken from inside the alleged Chinese Lego copycat factory which show brazen crooks efforts to mimic the Danish toy giants.

The photos were taken during the police raid on Lepin’s factory and warehouses in the city of Shenzen in south-eastern China’s Guangdong province.

In the photos, packaging extremely similar to Lego’s can be seen stacked up in the factory.

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Pictures Credit: AsiaWire

Products strikingly similar to Lego’s range of Star Wars products can be seen with the Lepin logo, which is in the same red-and-white style as Lego’s.

The investigation into Lepin began in October 2018 and the recent raids saw 630,000 products seized, with a total worth of around 200,000,000 CNY (23 million GBP).

Local police said the products have been “copied” from Lego blueprints and sold for much cheaper prices.

Four arrests were made in the raid which saw sets seemingly copying “Lego Movie 2” originals labelled as “The Lepin Bricks 2”.

Local media report most of Lepin’s products are listed as “out of stock” on the company’s website, which says the company will “temporarily” stop production of all Lepin BLocks sets from 1st of May after a request from the Shanghai police and the Chinese government.

The investigation is ongoing.

Alex Cope

I am a senior writer and editor of the Golders news agency specialising in sports news from around the world.