Car Dealership Offering To Fill Boot Up With Loo Roll

Story By: Gheorghi CaraseniSub Editor:  Joseph GolderAgency: Newsflash

A Russian car dealership is trying to convince customers to buy a new pickup truck by filling the boot with toilet paper in the middle of the coronavirus pandemic.

This bizarre marketing idea is being used in a Mitsubishi dealership in the Russian capital Moscow to attract new clients.

The deal, called the ‘Scaremonger’s Set’ is offered to any customer who decides to buy a new Mitsubishi L200 pickup truck, with the company offering a boot full of toilet paper and packets of buckwheat.


According to local media the set is offered for the car with the total cost of 2,359,000 RUB (24,100 GBP) but the total cost of the present put in the boot has not been reported.

Buckwheat and toilet paper were picked for the unusual gift because these two items are popular among Russians during times of crisis, such as the COVID-19 pandemic.

Internet user ‘lakkfkwjs’ commented: “Now I know who bought all the toilet paper and buckwheat from our stores.”

As of 30th March Russia is in lockdown until 5th April as a measure to stop the spread of COVID-19.

According to the Johns Hopkins University, there have been 1,836 persons confirmed cases COVID-19 Russia with nine deaths and 66 recoveries.

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