Story By: Michael Leidig, Sub Editor: Joseph Golder, Agency: Central European News

CEN/Bsamfruit Durian Delivery

A fruit store has ended up with a good start on social media after posting pictures of its muscular staff together with its rather prickly fruits.

The store, located in Chiang Mai, which is the largest city in northern Thailand, only opened up for business on 11th April and realised they needed an edge in order to attract customers in these pandemic times.

And when the Bsamfruit Durian Delivery service hired these super-fit men as fruit sellers they instead notched up thousands of likes on their Facebook page.

The fruits they are handling each and durians which are really popular in Southeast Asia, despite many that have reservations because it smells so bad.

It is so divisive between those that like it and don’t like it that it has actually been banned on many public transport networks not just in Thailand but also in Japan, Hong Kong and Singapore.

But not only does it taste good (despite the smell), it is also rich in vitamins and minerals, with many health benefits including lowering blood pressure.

However it is not healthy when eating too much, as there have been reports of people gorging themselves and ending up in hospital.

The new store has been keeping followers interested nevertheless with the fit young men working without T-shirts with the fruits.

The store is apparently the brainchild of a local chef, not named, and at least one of the workers also seem to have a job as a physical fitness instructor.

The fruits are being stored in a warehouse from where they are being delivered and they hope to soon expand it to include other fruits including mangosteens, rambutans and mangoes.

A spokesperson told CEN that there were delighted with the reaction online, and were confident that the business was going to be a huge success.

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