Rich Chinese Splash 2M GBP At Hermes On COVID Reopen Day

Story ByLee Bullen,Sub EditorJoseph Golder,AgencyAsia Wire Report

Wealthy Chinese consumers have flocked to the French high-fashion retailer Hermes to splash over 2 million GBP in cash on the first day of reopening since the COVID-19 crisis.

The Hermes store in the city of Guangzho in the south-eastern coastal province of Guangdong reopened on 11th April and reportedly pulled in 19 million RMB (2.1 million GBP) on its first day, showing a strong rebound of luxury consumerism in post-COVID-19 China.

Rich shoppers flocked to the store to snap up diamond-studded Himalayan Birkin bags that were specially shipped in as well as shoes, furniture and leather goods, according to local media.

Takings at the Hermes store in Guangdong, considered China’s wealthiest region, have given luxury brands a confidence boost since the COVID-19 pandemic.

According to local media, Hermes has not yet confirmed the sales number, but many happy consumers boasted about their luxury purchases on Chinese social networks like Weibo and Xiaohongshu.

Netizen ‘Atomniu’ posted several snaps of her in the two-level store and said that she splashed nearly one million RMB (113,095 GBP) on the first day Hermes reopened.

She said she bought a crocodile Birkin 30 as well as clothes and shoes.

The luxury store spans 5,500 square feet and used to be occupied by Prada.

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