Story By: William Mcgee, Sub Editor: Joseph Golder, Agency: Golder’s News And Sport

A South African electronics store has agreed to honour its pledge pay almost 250,000 GBP back to customers after promising to refund the cost of a new Samsung television if the country won the Rugby World Cup.

The online electronics store Takealot offered the deal on three different Samsung televisions sets and said they sold 346 devices while the offer was open which will now have to be refunded after the Springboks won the 2019 Rugby World Cup in Japan.

The South African team beat England 32-12 in Saturday’s final, with the electronic chains’ customers winners as well when they realised the full price of their TVs would be refunded.

The promotion originally ran from 6 September, 14 days before the Rugby World Cup started, and closed the day before the World Cup kicked off on 19 September.

On a Twitter post Takelot tweeted: “The chance of bringing home gold! Congrats Bokke! As promised, we’re giving 346 shoppers a FULL REFUND on selected Samsung TVs!

The company said 346 shoppers had purchased just under 400 television sets that were worth around 4 million ZAR ( 244,000 GBP).

In an editorial in “The South African” journalist Tom Head wrote: “Well, a deal’s a deal at the end of the day. No good deed goes unpunished, and online retailer Takealot have paid a hefty prize for expressing their patriotism this weekend.”

However, the company earned online praise on social media for keeping its promise.

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