An Italian hotel is offering a ‘Big Brother’ package where guests agree to have their room door removed and be filmed 24×7 for just EUR 1 a night.
The Stupido Hotel (Stupid Hotel) in the Italian city of Rimini on the Adriatic coast has announced the deal for next summer.
At a cost of only EUR 1 per night, couples can enjoy a five-day stay on the condition that they agree to have their every movement live-streamed.
The Big Brother holiday initiative was the brainchild of the hotel’s manager Fabio Siva, who explained that they plan to monitor their guests 24 hours a day and share their activities on streaming services such as Twitch, YouTube and Facebook.
According to Siva, the fourth floor will be redesigned for guests planning to participate in the offer.
Several cameras will be set up in three rooms, another in the corridor, one where the guests dine together, and one on the terrace where sunbeds and a hot tub are located.
Meanwhile, workers in a dedicated ‘control room’ will provide commentary for online viewers during the live-streams.
Hotel bosses will also remove the doors between the rooms to ensure as much interaction between the participants as possible.
The plan is to stream around the clock on Twitch, 12 hours a day on YouTube, and two hours a day on Facebook, however they are still looking for more streaming platforms to possibly use as well.
Although this is not the first time an hotelier has used a unique concept to promote their business, Fabio Siva said social media advancements have helped him to come up with the idea.
He added: “We are living in the digital age. We are all online at the same time. We are all on Facebook, Instagram, TikTok, Twitch. Everyone wants to be seen.
“We offer everyone a holiday at minimum price as long as they pay with their privacy.”