Ex-Headmaster Dies After Social Media Vodka Stunt

Story By: Anastasia Smirnova, Sub EditorJoseph GolderAgency: Central European News

Video Credit:CEN

A Russian former headmaster has died after he was urged to knock back a bottle of vodka in one go for social media likes by a blogger who has tattooed his face to appear like the devil.

The incident took place in the village of Podstyopki in the south-western Russian region of Samara Oblast when popular blogger Ilya Gubarev from the nearby city of Tolyatti bought a half-litre bottle of vodka for the man, who appears to have fallen on hard times in the footage.

Pictures Credit:CEN

At the time of the incident, the victim, identified as former school headmaster Nikolay Kolchanov, was sitting on the steps of a local supermarket.

In the clip, Gubarev asks the dishevelled man to down the bottle in one go and he duly obliges as a small crowd of onlookers films with their phones.

Pictures Credit:CEN

Unfortunately, the stunt turned deadly for Kolchanov who reportedly died as a result, according to local media.

The details of his death and where he was found were not reported.

One of the victim’s friends said that he used to have a three-bedroom home and four children, three sons and a daughter.

Netizen ‘Semyon Vasiliev’ said: “Even though alcoholics usually die early, this freaky blogger did not help matters.”

‘Lybov Perevedentseva’ commented: “Poor guy, I feel so sorry for him. It is not okay that someone would encourage him to drink like that. Idiots.”

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Anastasia Smirnova

I am a senior writer and correspondent with several years experience working as a contributor for various publications.