This voluptuous singer has caused a stir by advertising a cellulite skincare product simply by shaking her big bum next to it.

American singer and TV personality Chiquis Rivera, real name Janney Marin Rivera, filmed the clip ostensibly to promote the cellulite cream.

However, in reality, it is not known if viewers even noticed the product, given it was dwarfed by her sizeable behind shaking beside it.

She did not leave much to the imagination as she wore a thong bikini and wiggled her large buttocks while sat down on a poolside with the bottle of cream beside her.

She posted the clip to her 4.7 million Instagram followers on 25th May, writing beside the video: I, like many women, suffer with cellulite on my legs, as well as on my buttocks.

“That is why it was very important for me to formulate a product that not only helps me, but also other women who share this ‘dilemma’.

“Especially on these hot days, when we all want to go around with few clothes or in a bikini.”

The post has since garnered nearly 200,000 likes and attracted mostly adulatory comments from a number of verified users, such as singer Helen Ochoa-Santos, who wrote: “Okay…. I soooo need this! NICE BUM btw”.

Not all comments were positive, however, with netizen ‘soniazenaida’ commenting: “Why do you feel the need to sell your body instead of your singing and intelligence?”

Rivera, aged 35, was born and raised in Los Angeles and is of Mexican descent. She won a Latin Grammy Award for her 2020 album ‘Playlist’.