Colombian superstar Shakira has decided to halt the production of her perfume line to instead make sanitiser gel to help combat the spread of COVID-19.
The 43-year-old singer has reportedly told fashion company Puig, who also work with designers and brands such as Carolina Herrera, Jean Paul Gaultier and Prada, to halt production of her range of perfumes to instead concentrate on making hand sanitisers.
She then plans to donate the sanitary products to the Spanish government to assist them in their battle against COVID-19.
The ‘Hips Don’t Lie’ star said on Instagram: “I am so proud of the positive efforts of companies in these difficult times, like my partners at Puig who have turned over their perfume facility to the production of hand sanitiser to donate to the Spanish government.”
She added: “It is a great example of doing social good. I hope it inspires other companies.”
According to local media, Shakira and Puig have enjoyed a successful business relationship since 2008 when her first perfume ‘S’ was launched.
The brand has since increased to include other products such as Dream in 2018 and Sweet Dreams in 2019.
Reports said that French company LVMH have also turned some of their perfume-making facilities into a production line for sanitary gels.
According to the latest figures from the Johns Hopkins University, Spain has reported 57,786 confirmed cases of COVID-19 with 4,365 people reported as dead and 7,015 recoveries.
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