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Story By: Joseph Golder, Sub-Editor: Joe Golder, Agency: Newsflash
These images show how luxury car firm Bugatti has spiced up a desolate town’s Christmas market with the world’s most expensive car.
The display is taking place in Molsheim, a town in the Bas-Rhin department in the heart of the north-eastern French region of Alsace, the birthplace of Bugatti and the location of its current headquarters.
A press release from Bugatti touted the vehicle as “a special Christmas present for the city of Molsheim”.
The release said: “Not only are Christmas markets in Strasbourg and Colmar well known, even Molsheim, the headquarters of Bugatti has its own Christmas market.
“This year, the disappointment of avoiding any gatherings in the run-up to Christmas due to Covid-19 was all the greater. The city of Molsheim had to cancel its Christmas market at the Place de l’Hotel de Ville.”
It added: “In order to maintain a certain level of festivity, the French luxury brand decided to offer a special presentation that will be on exhibit right next to the beautifully decorated Christmas tree.
“Since last week, passersby have been able to marvel at the Bugatti La Voiture Noire1, safely locked in a glass container.”
Newsflash spoke to Tim Bravo, head of communications at Bugatti, who clarified that the car was not a gift to the town, but would be on display there “until the end of March”.
He added that “city hall security personnel are taking care of passersby adhering to the local hygiene and safety regulations”.
A Bugatti La Voiture Noire is worth GBP 15 million (USD 20 million). It is named in tribute to a long lost model first built in 1936. Only four 1936 Bugatti Type 57 SC Atlantic cars were ever made and none are known to exist today. If someone were to find one in a barn, experts estimate that it could be worth in the region of EUR 100 million (GBP 90 million).
Italian-born Frenchman Ettore Bugatti founded the car company bearing his name in 1909 in Molsheim in what was then Germany, and quickly became a leader in the automobile industry thanks to the advanced engineering that went into producing his vehicles.
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