A noodle bar has seen customer numbers soar after managers hired pretty models to watch people eat.
The bizarre move was made at the Drunken Noodle shack located in the city of Chiang Mai in north-western Thailand.
Customers are welcomed at the door by done up beauties in scantily clad dresses, and can then order their preferred main dish of noodles before being given a side order of having a pretty model watch you eat them.
Drunken Noodles has hit headlines in the Asian country after hiring the promotional models in a bid to get more customers in the door.
The women, who are mainly young students in the area, working part-time to support themselves, serve noodle dishes as waitresses then sit down with the - mainly male - clientele to have a chat and watch them tuck in.
Restaurant owner Kathawut Chumjai said the majority of "his girls" have modelling experience and say the customers are allowed to pick a girl they want to entertain them as they enjoy their meal.
Images captured at the joint show the long-haired beauties sitting at tables with men either in groups or alone as they eat, smiling and laughing as the men crack jokes.
Drunken Noodles has two branches, one on Chiang Mai-Doi Saket Road and another on Rat-Uthit Road. Both have implemented the move with the girls, which the restaurant owner says is "bringing in" customers.